How Technology is Changing The Way We Present Ourselves in the Job Market

There was a time when job searching was straightforward: apply, interview, and hope for the best. However, with the increasing influence of artificial intelligence, online platforms, and algorithms, it’s suffice to say that that’s no longer the case.

Today, before a recruiter even glances at a resume, AI has already assessed it. Before a candidate introduces themselves in person, a Google search has likely set the first impression. Job hunting is still as competitive as ever, but the rules of engagement have changed. An effectively built LinkedIn profile can now carry as much weight as a strong resume. 

To stay ahead, professionals must understand this new reality.

Top 7 Areas Technology is Shaping the Job Market

In 2025, career advancement depends as much on digital fluency as on experience. Here are seven ways technology is influencing how you can establish your presence in the job market:

1. Digital Profiles and Online Presence

You are scrolling through your LinkedIn feed, and all you see is friends landing their dream jobs. 

How are they doing it? By creating a strong online presence.

With over 900 million users, LinkedIn is a goldmine for job seekers. And your profile serves as your digital resume. Optimize it by adding:

• Highlight Skills – Add both technical and soft skills relevant to your industry.
• Show Impact – Don’t just list jobs. Mention how you made a difference in your previous roles.
• Collect Endorsements – Ask colleagues to vouch for your skills.
• Get Recommendations – A short review from past managers or clients builds credibility.

But it’s not just about having a profile. It’s about gaining visibility. For that, start by:

• Sharing industry-related content or engaging with your network. You don’t need to be a pro; you can use AI to create and schedule content. The more you post, the more your profile will catch attention because recruiters also utilize these platforms to find potential hires. 
• Secondly, personal websites and portfolios are becoming increasingly important. Whether you are a marketing strategist, copywriter, or graphic designer, having a work portfolio gives you the space to show off your work, achievements, and experience. Websites and apps like Notion, Canva, Behance, etc are providing great help with this.

2. Resumes and AI Integration

Traditional paper resumes have gone extinct. Today, we have ATS (applicant tracking systems) to scan for keywords, filter for qualifications, and (more often than not) discard applications before a human ever sees them.

So, to get a job, your resume must be customized to even clear the ATS round and reach the hiring manager. According to a report by Jobscan, candidates who tailor their resumes to match job descriptions have a 50% higher chance of getting an interview. 

Looking for resume planning help? Switch to AI. We have tools like ChatGPT & Grammarly that are helping draft resumes and cover letters. All you need to do is feed prompts and data.

Getting a job today is no longer about simply being the best candidate. It’s about ensuring the right algorithms think you are.

3. Video Introductions and Virtual Interviews

The emergence of video interviewing technology is redefining self-presentation in the job market. We now have AI voice generators, too.

So, AI wears the hat of HR, asks relevant interview questions, and analyses whether the candidate can go for the next round or not.

Platforms like Zoom and Teams facilitate remote interviews, leading to a more dynamic form of interaction.

As a candidate, if you wish to stand out of those 100-300 applicants eyeing the same position, go different. Today, degrees are not enough to land jobs. One needs to market themselves (Or rather, sell themselves) convincingly to grab the desired position. 

Start by creating video introductions instead of traditional cover letters. This adds a more personal touch and makes your candidature stand out. 

4. Social Media and Personal Branding

Who said social media is just for fun and can’t help land jobs? This notion is outdated and overlooks a fundamental shift in how careers are built. Having a personal brand doesn’t mean you are aspiring for an influencer status. Platforms like LinkedIn, Instagram, and Twitter are used to show that you are visible and valuable as a candidate.

To leverage social media, check for:

• Clarity – What niche do you want to be known for? Stick to it.
• Authenticity – People connect with real stories, not corporate-speak.
• Consistency – Regular posts keep you on people’s radar.
• Engagement – Reply to comments, share insights, and interact with others.

Platforms like Twitter, Instagram, and even TikTok are being used to showcase professional skills and projects. But not all platforms are the same. Pick what works for you:

• LinkedIn – Best for professionals, job seekers, and industry insights.
• Twitter (X) – Great for sharing quick thoughts, news, and networking.
• Instagram – Ideal for creatives, entrepreneurs, and personal storytelling.
• YouTube & TikTok – Perfect for video content and thought leadership.

5. The Role of AI in Self-Presentation at Jobs

AI isn’t just changing industries—it’s changing how we present ourselves. In fact, AI is making automation even better by:

• Matching Skills: AI can match your skills with job openings.
• Smart Tools: AI-powered tools can help you create tailored resumes.
• Targeted Suggestions: This means you spend less time searching and more time applying to jobs that fit you best.

6. Networking with Companies Across Borders

Networking has also evolved thanks to technology. Ever since COVID-19 hit the world, job market dynamics shifted too. Remote jobs increased by over 30% in major industries in 2019-2021. 

This trend has been supported even today in 2025. Virtual networking events, webinars, and online communities are making networking easy. Job seekers are connecting with industry professionals with no geographical constraints. 

7. Emphasis on Digital Skills 

There is a darker side to AI—one that replaces workers rather than assisting them. Yes, automation and machine learning have streamlined operations, but at the cost of traditional jobs. The efficiency of technology and its ability to scale has made displacement an economic inevitability.

In fact, employers’ expectations are no longer manual effort but the ability to generate 2X or 3X the output using digital tools.

Thus, to adapt, the best way forward for job candidates is to upskill. Gaining technical expertise in fields like data analysis, digital marketing, and cybersecurity can serve as a strong foundation. For this, online courses and certifications provide accessible entry points.

Conclusion

As we navigate the job market today, technology offers us some cool tools to help us stand out. From AI-enhanced resumes to engaging video introductions and social media platforms for an impactful online presence, these changes represent the future of job hunting. 

Those who understand these shifts and know how to integrate technology into their professional branding will have an advantage. Those who don’t will risk being overlooked. The workplace is evolving, and so the job seekers must evolve with it—not just to be noticed, but to be chosen.

After all, the tools are there. The question is: who will use them effectively?