Insights About Online Reviews That Businesses Can’t Ignore

Online reviews can shape the dynamics of your business if you know the insights behind them. Businesses must focus on online reviews as 82% of consumers believe in reviews more than businesses claim now. 

When talking about online reviews, how can one miss Google reviews? Being the most influential among them all? Businesses that’s why are now trying to buy Google reviews to secure continuous online reputation growth.

But before anything, understand the key insights of online reviews especially Google reviews if you want to expand the stature of your business online. Here are the vital statistics that will help you plan. 

What Are The Top Online Review Statistics In 2024?

Today, business owners need to be aware of the recent statistics of online reviews to leverage them efficiently and grow their businesses. Therefore, in this section we have mentioned, some of the top online review statistics:

• 93% of consumers of today read online reviews before they make a purchase. 
• Around 84% of people consider online reviews to be equally valuable as word of mouth or direct referrals from friends and family
• Businesses with a good online reputation secure 22% more consumers
• 63.6% of customers say that they prefer to check and read Google reviews before they visit a business site 
• Google consists of 73% of all the online reviews for businesses 

From the above stats, it is clear that online especially Google reviews capture, influence and manipulate buyers’ attention and purchase decisions for businesses.  Now let’s understand these stats more closely for a better insight.

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How Many People Read Online Reviews?

Still, trying to understand whether your audience is reading your online reviews before making a buying decision? Well, here are a few statistics that will help you understand how many people are reading your reviews on average: 

On average, consumers read 10 reviews to trust a business

According to this Statista report, American consumers read an average of 10 reviews before trusting a new business. However, 31% of them, especially young consumers, read more than 10 reviews. 

Around 77% of people read online reviews regularly before selecting local businesses.

This Bright Local stat shows a massive jump since 2020 when around 60% of people regularly read reviews for local businesses. This shows more people are appreciating online reviews before visiting a local business.

Reading old reviews are irrelevant to 85% of consumers

This Bright Local statistic says reviews older than 3 months are irrelevant to consumers. Among the survey participants, 40% consider reviews of less than two weeks to be relevant for them.

How Many People Depend On Online Reviews?

Here are a few statistics to tell you how many people are dependent on online reviews before purchasing a product or service: 

89% of customers admit checking online reviews to be their regular part of buying

The Trustpilot report shows that 89% depend on online reviews before buying products. Out of them, 49% of people consider positive reviews to be one of the vital influencers for their purchase.

A truthful review influences 92.4% of viewers to purchase B2B products

These G2 statistics show positive authentic reviews persuade more than 92% of people to buy a product online. However, the report also shows that only 1 out of 5 companies consider reviews in their marketing strategies. 

36% of consumers depend on reviews for gathering information about a business

This Statista report shows that 36% of global consumers between 25 to 34 years old use online reviews to research a business on its products. Reviews help them gather knowledge about the product outside the product description. 

How Do Businesses Feel The Effect Of Online Reviews?

Today, online reviews make a significant impact on the sales of a business and help them grow! Here are a few statistics that show how businesses feel the impact of online reviews: 

Showcasing online reviews increases the conversion rate by 270%

The report of Spiegel Research Center claims that businesses with at least 5 online reviews get 270% more conversions than businesses without any. The top 5 reviews on the product page are the most impactful.

74% of consumers believe in online reviews to trust a company

Finances Online statistics show that 74% of people consider online reviews to build trust in a company. 73% of them claim that they will trust a local business if it has many positive reviews.

Stats About Negative Reviews And Their Impact On Businesses

We all know negative reviews can damage the hard-earned credibility and reputation of your brand, and therefore you need to know how much it can impact your business: 

One Negative review needs 40 positive reviews to overcome the reputation damage

Bad reviews quickly attract the attention of review readers as they research a business. To subdue one negative remark, companies need to gather 40 positive ones. Consumers also take four times longer to read negative reviews carefully.

49% of consumers share negative reviews after having a poor experience

The Zendesk report points out that poor service experience leads to 49% of consumers leaving a negative review. However, only 27% of happy consumers post a positive review. Therefore, receiving negative reviews is undesirably easier than receiving positive reviews. 

Google Review Statistics You Can’t Ignore

Here is a list of Google review statistics that you should know to grow your business incredibly, let’s have a look: 

The healthcare industry enjoys the most benefits from Google reviews

The Brightlocal report says about 66% of people rely on Google reviews for searching a healthcare business. Beauty and wellbeing industry businesses get 58% whereas real estate and entertainment industry enjoys 57% of consumers’ involvement in Google reviews.

81% of consumers prefer looking at Google reviews before visiting a business

The Review Trackers report shows a massive increase in customer reliance on Google reviews from last year which was around 63.3%. They also claim that these customers prefer looking at Google reviews before any other review sites.

Google reviews get a 65% increase in attention after 2020

This Review Tracker stat shows Google to be emerging as the most reliable review site with a 65% growth in review engagement since 2020. Google promotes reviews by showing snippets of ratings and reviews in organic search results. 

Conclusion:

These are the most vital insights of online reviews that business owners cannot ignore. Now that you know the percentage of increasing consumer reliance on online reviews for trusting and selecting a business utilize them properly.  

As you can see, Google enjoys more consumer faith than any other review site, consider buying Google reviews from Buyreviewz for success. Skyrocket your business with high-quality positive reviews today.